Rates & Mechanicals
Insert Rates (within issue or within polybag)
Consult Executive Publisher.
Premium or Preferred Page Positions
10% to 15% premium. Limited Availability. Consult Executive Publisher.
Agency Commission is 15% gross billing for display space, color, and special position premium. Commission is not allowed on classified ads ordered by the inch, mechanical or special charges, including those for printing, reprints, backup of inserts, tip-ins, and all other special handling requirements.
Terms Invoices are due net within 30 days, with 1½% per month added to account balances after 30 days. No discount or agency commission will be given on a new billing if a previous balance is unpaid over 50 days.
Short Rates and Rebates Rates are earned by the total number of insertions used within 1 year of the first insertion. Advertisers will be shortrated if within a 12-month period from the date of the first insertion they have not used the space on which billing was based. Advertisers will be given a rebate if within a 12-month period from the first insertion they have used sufficient additional space to warrant a lower rate at which they were billed.
Recruitment Advertising Rates (Net and Pre-paid)
Recruitment advertising is available at $85 per column inch (21⁄8") for black and white and $105 per column inch for color.
Business Classified Advertising (Net and Pre-paid)
Business classified advertising is available at $250 per 3½" × 2" (business-card size) space for black and white and $310 for color.
Standard Unit Size
|
Wide x |
Deep |
| Full Page - trim Full |
8.5" x |
10.875" |
| Page - live area Full |
8" x |
10.375” |
| Page - bleed |
8.75" x |
11.125" |
| 2⁄3 Page Vertical |
4.8125" x |
9.5" |
| 1⁄2 Page Vertical |
3.5312" x |
9.5" |
| 1⁄2 Page Horizontal |
7.375" x |
4.5937" |
| 1⁄2 Page Island |
4.8125" x |
6.3897" |
| 1⁄3 Page Vertical |
2.25" x |
9.5" |
| 1⁄3 Page Square |
4.8125" x |
4.5937" |
| 1⁄4 Page Vertical |
3.5312" x |
4.5937" |
Product Showcase
1⁄6 Page Vertical |
2.25" x |
4.5937" |
|
Additional Supported Applications
InDesign, Quark, Pagemaker, Photoshop, and Illustrator. A laser proof must accompany your disk. If ad is 4/C, and no color proof is provided by advertiser, printer will run color according to SWOP color densities.
Raster File Resolution (photos)
Minimum 300 DPI saved in TIF, JPEG or EPS format.
Column Width 2.4375” Column Height 10”
Color images should be saved in CMYK format unless a matched Pantone color has been purchased. If a spot color is used, please note the color on your laser proof and make sure process color separations are not chosen. RGB or PMS colors in documents should always be converted to CMYK breakdowns unless PMS spot color has been specifically purchased.
Graphics Include all placed graphics on disk. Do not embed images in your file (unless saving as PDF format).
Ad Size Crop marks for full page ads should be at trim size (12pt crop mark offset). Fractional ads should be set up exactly to sizes published in media kit or as posted on website. Bleed ads should extend beyond trim crop marks by 0.125”.
Final Trim Size 8.5" × 10.875"
Bleed Size 8.75” × 11.125”
Live Area 8.0" × 10.375"
Trapping Do not trap files. If necessary this will be done through our production department.Fonts Include all fonts on disk (printer and screen fonts). Please use Adobe Type 1 fonts only.
DO NOT use Multiple Master fonts or True Type fonts. Adobe Type 1 fonts will be substituted for non-Adobe or True Type fonts, if necessary. Please include the name, phone number, and address of the creator of the ad in case we need to contact them about the ad or to return a disk.
Production Charges will apply for alterations we make to your files due to errors in ad size, type, color space, or file format. Charges are subject to the hourly rate ($90) with a
1⁄2 hour minimum.
Cancellation Dates No cancellations of space accepted after closing date.
Transferring Files Via FTP For your convenience, ad files can be uploaded to our web transfer site at ftp.psdmagazine.org. Log in using;
Username: psduploads@aspe.org
Password: H1F1oVhe
MAILING & SHIPPING INSTRUCTIONS
Insertion orders, space contracts, and correspondence should be sent to Contracts Manager; proofs, copy, and printing and reproduction materials should be addressed to:
Advertising Manager
Plumbing Systems & Design Magazine
2980 S. River Road Des Plaines, IL 60018-4203
Phone: 847-296-0002 Fax: 847-296-2963
email: djern@aspe.org
|
|
Column Width: 2.4375” Column Height: 10”
Number of Columns to Page:
- Three column - 2.4375"
- Two column - 3.6875"
- Printing: Web offset
- Binding: Saddle Stitched
- Bleed: No bleed charge
Specification for Bleed Advertisements
- Single Page: 8.75" × 11.125"
- Spread: 17.25” × 11.125"
- Trim Size: 8.5” × 10.875”
Vital advertising matter should be kept at least 1⁄4 inch away from trim dimensions.
Digital Ad Specifications
Platforms Macintosh or PC or compatible.
Media Accepted CD-ROM disks. No other non-digital media accepted. (Some files may be emailed. Large files may be win-zipped or stuffed.)
Preferred File Format Acrobat 4.0-9.0 PDF (Press-Ready Output), contact graphics department for PDF instructions.
|
